Opening Keynote Address: Libraries Solve Problems! Lee Rainie. 9:00 a.m. +
Wonderful keynote presentation on library use across America by Lee Rainie, Pew Internet & American Life Project. The good news: libraries and the service of librarians is in demand, and the demand is growing. Survey Findings: Library users both high traditional and electronic resources. Those who use libraries are young and most likely to be library users in the future. Fifty-three (53)% of market share isn't all that bad. Awareness is key. Marketing of services to helps tell the library story to users and potential users. It's a public eduation opportunity. There a lots of success stories to talk about. Build awareness. Make it comfortable to use the services. Make it clear that what libraries do helps users solve real world problems. Training and outreach are also key builders of awareness and use. More later. -- Richard
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